Small Business? Check Your Marketing Against This...

Great book!
"Many great tips and tools for motivating employees and teams. Nice that it's a quick-book and I didn't have to read a 300 pages of fluff to get the information. Well written by an obvious expert."

Marketing a business is and isn't much different than it used to be (how's that for commitment?)

First: How it is the same:

-You still have to get it out there and create trust
-You still need to let people know what you're all about and how they can get it
-You still have to spend money -sometimes- to get your business some exposure

Here's how it's changed:

-Getting it out there is more about connecting than advertising
-Social media has changed the game -somewhat-
-The internet has changed the game HUGE

I visit lots of sites (and even brick and mortar businesses) that just don't seem to get it. They think plastering a Facebook logo on their site or commercial is all there is to it. Who cares?

--Are you giving me a reason to go to Facebook (or any other social site) to visit you?
--Are you giving me any reason to take it to the next level in our "relationship"?
--Do you have a static site with boring stuff that's all about you?
--Are you still wasting money on ads that are all about you?

Here's the deal: All about you? We really don't care. Sorry, but it's true. I don't think it's different now than it ever was, but especially now. Give us a reason to be interested. Tell us something. Make us want to connect.

Check Yourself:
I see real estate agent ads all the time: I'm the greatest, I work hard for you, I sell condos...do I really care? No. What I care about is who is tuned in to the current market and who can give me info that is useful.

For example, there is a condo specialist in downtown San Diego. He has a site that compares the properties against each other (good and bad). This is immensely helpful to a newbie to the area looking for a downtown property. He doesn't preach about himself; he make the info easy to understand and access and believe me, he gets lots of traffic because of it.

He is giving me a reason to 1. care, 2. trust and 3. acknowledge him as the local expert.

Take a moment and review your own marketing in contrast to see if you're doing all you can to bring in the traffic!

Get More: POWER MARKETING TIPS FOR SMALL BUSINESS...

Comments

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