If you're not gathering leads and names from an autoresponder on your site or blog, you're missing out BIG TIME! These days, people are so inundated with info and offers, they often need to get to know you and see your emails several times before they can trust you and want to do business with you. Auto responders are a great way to do this, yet many sites I visit still don't use them.
Once a visitor clicks away, you've lost them, so why not get their info while they're there (and interested)? Here are a few tips for using auto responders with best results:
1) What's your bribe? The better your offer, the easier it is to get them to sign up. If they want what you're offering, you'll get them so make it good.
2) Don't hide your sign up form. Make it accessible and put it high on your page to increase sign ups. Also, make it attractive and eye-catching. It a key component of your site, so treat it that way.
3) Be careful what you ask for. Don't ask for a life story on the sign up form. Just a name and email is best; if you must have mailing info, tell them why you're asking. Are you sending them something in the mail? If so, tell them. If not, do you really need it? Asking for lots of info will deter sign ups.
4) Overpromise & overdeliver. Promise a lot and give a lot. 'Nuf said.
5) Say please and say thank you. Be courteous at all time. Your subscribers are valuable. Treat them that way.
Get 39 Power Marketing Tips
2) Don't hide your sign up form. Make it accessible and put it high on your page to increase sign ups. Also, make it attractive and eye-catching. It a key component of your site, so treat it that way.
3) Be careful what you ask for. Don't ask for a life story on the sign up form. Just a name and email is best; if you must have mailing info, tell them why you're asking. Are you sending them something in the mail? If so, tell them. If not, do you really need it? Asking for lots of info will deter sign ups.
4) Overpromise & overdeliver. Promise a lot and give a lot. 'Nuf said.
5) Say please and say thank you. Be courteous at all time. Your subscribers are valuable. Treat them that way.
Get 39 Power Marketing Tips
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