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Restaurant Marketing Tip: Have an Online Menu!

I live in Tucson, Arizona, but it doesn't much matter...wherever I travel in the U.S., I usually end up wanting to order carry-out from a decent restaurant or do some online research about local eateries.

One thing I cannot for the life of me understand is WHY don't restaurants make it a point to not only have an online presence (it is 2011, after all), but also updated menus. So many don't (if you do, BRAVO). It's truthfully kind of pitiful and always makes me wonder how well managed the places are that don't. I've seen enough Gordon Ramsey restaurant makeovers to know what the kitchen and management might really be up to (scary!).

If you are running a restaurant, bistro, cafe, coffee house, pie shop, gastropub, etc., etc....please have a good online presence (it doesn't have to fancy or complicated, just easy to navigate and give peace of mind and informantion). Also, post your menus (updated, please) so if I call to order the Crispy Oven Baked Chicken you don't tell me "Oh that's from our winter menu and now it's April." Frustrating!

Having an online presence and menus are the minimum a restaurant needs to do nowadays. Even food truck can handle this, so established eateries, take note. If you can't do it, get someone who can. I will pay off...I guarantee it. (As long as you're doing your part and serving great food!)

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