Real Estate Marketing Tip: Who cares?

Realtors, the first thing most of us wonder when we see your ad is "Who cares?" Real estate agents are a dime a dozen, right?

Sorry to be blunt and harsh, but you're not alone. Most of us think the same thing when we see anyone's ad who just says "Hey, I'm great and sell XYZ." So what?

The trick to really getting someone to notice you and think you are the ONE to use is how much information you can help me with. For example, if you pay big money to run an ad somewhere, put something in it besides just your photo and phone number/contact and tag line. Tell me something of use. I will read your ad and possible you name and face will stick in my head.

You're paying the money anyway...why not actually put it to good use and make us like and trust you as the expert?

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