I've been a marketing "expert" for a while. I use the term expert very loosely, but I know more than the average bear on what it takes to market effectively, affordably and reasonably online. I'm also an artist, so I've put these practices into place. Here's what I've found: -You do NOT need to pay for fancy artist-only sites to host your online presence -You DO need more than just a Facebook page (come on people, professionals have websites and you should, too) -You do NOT need to pay for online ads, PPC, retargeting, etc. -You DO need some sort of social media presence -You do NOT need to do long-winded blogs posts -You DO need to post somewhere (blog or website) at least 3x per month and be able to share those posts Now, do you need a special domain? YES! Always own your own name. Always, always, always. Plus, you should have a site that is branded. By this I mean if you are a watercolorist special
21st Century Small Business Marketing Made Easy!