Skip to main content

How to Market: ART - An Artist's Guide to Simple, Cheap and Effective Online Marketing

I've been a marketing "expert" for a while. I use the term expert very loosely, but I know more than the average bear on what it takes to market effectively, affordably and reasonably online.

I'm also an artist, so I've put these practices into place.

Here's what I've found:

-You do NOT need to pay for fancy artist-only sites to host your online  presence

-You DO need more than just a Facebook page (come on people, professionals have websites and you should, too)

-You do NOT need to pay for online ads, PPC, retargeting, etc.

-You DO need some sort of social media presence

-You do NOT need to do long-winded blogs posts

-You DO need to post somewhere (blog or website) at least 3x per month and be able to share those posts


Now, do you need a special domain?

YES!

Always own your own name. Always, always, always.

Plus, you should have a site that is branded.

By this I mean if you are a watercolorist specializing in florals, you should have a site or blog branded as Floral Watercolors by Jane Smith.

This way if someone is searching for floral watercolors, they can find you.

They may not know to search for Jane Smith. Get me?


How do you get traffic to this wonderful website, you ask?

That's another matter entirely, but here are a few quick ways:

Post your art with your website on the actual image. For example:


VS.


See the difference?

One shows the are (somewhat) and my site, one is just the image and requires a little text/URL to get WHERE you can see more of this.

People are lazy.

Make it easy and put your name/URL on the images you post-- at least some of them.

More art marketing tips next time!

See more of my art at...you guessed it
http://www.facetimeart.com


NEED SOME MORE EXPOSURE FOR YOUR ART?

If you're interested in getting branding and some stellar PR and marketing for your creations, check out: http://www.getyourspotlight.com

Done for you and DIY marketing and branding options!

GET YOUR SPOTLIGHT




Labels:

Comments

Post a Comment

Popular posts from this blog

The All Powerful PLATFORM for Non-Fiction Writers

Do you have a platform? If you don't know what this is, or don't have one, don't even think about writing your book. This is the advice from publishing big-wigs like Arielle Ford. Of course, this isn't new, but it's now the MUST HAVE marketing for nearly any non-fiction writer who truly desires to make any money with his/her book. As most books don't sell many copies, authors are to rely on back-end deals like speaking engagements and selling other programs to truly rake in the cash. As a writer, the problem exists: Most writers who truly write are not really going to want to get up and speak in front of crowds and hawk their wares (books), right? So how to overcome this? For my money, I'm guessing teleseminars and maybe video seminars could work. Also, developing programs that are pricer that you can upsell to readers who enjoy your topics. In other words, don't be complacent and think as an author you're just going to write books and make m...
Post a Comment
Read more

Using Squidoo to Generate Traffic--Tips

  One of the best strategies for generating traffic from Squidoo is to:     Choose a topic carefully. You want your Squidoo lenses to be focused around a specific topic, rather than spread out to cover multiple niches.   Once you have traffic flowing into your Squidoo lenses, you can quickly expand your outreach by developing additional lenses on other topics.   Create 10-20 articles on your chosen topic, being careful not to keyword stuff! You want you incorporate relevant keywords into your content but you want to be careful that your material is comprehensive and won’t be penalized in the search engines or deemed inappropriate by Squidoo.   Create a Squidoo lens for each of your articles. Your articles should be between 500-800 words long. You can write one lengthy article per Squidoo lens and break it up into smaller segments, utilizing Squidoo’s option to incorporate content boxes within your lens. Include image...
1 comment
Read more