GETTING LEADS - blog post Generating leads for your direct sales business is not difficult if you come from your perfect customer's viewpoint: What is your perfect customer looking for online? For example if you sell anti-aging cosmetics, your perfect customer is likely a women over 40. This is general, but an easy-to-target category. The best way to bring leads in to then have them convert to a sale is to go where these people are. Often on social media, you can find groups targeted to your category. You can also start your own group on several platforms, like Facebook or Linked In, and offer specialized content to these groups. Offer them information, invite new members to your group consistently and you'll soon have a growing targeted category of leads coming in. Direct these leads to your website to then convert them to buying customers. For this, you'll have to optimize landing page design to optimize for conversions. This simply means, make it a pleasant experien
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