Marketing Success Tips for the Little Guy

I've done a TON of work with the home party plan industry and here's what I've found in the past nine years of working with and for them: 1. They want to succeed, they just don't get the right tools to do everything they can with their business. Why? Because many well-meaning mentors still use old and out-dated methods that most people just are not going to do. For example: Talking to everyone you know about your business...really? Only the most out-going (and dare I say, irritating?) people might be able to accomplish this. Another gem: Circle of influence. Yes, it's a great start, but boy-oh-boy can it be limiting. You have to get out there to make yourself known and it usually goes way beyond your own social circle. 2. They don't have lots of cash for marketing. Most home sellers make about $10,000 a year (or much less or more). It's just an average figure and one that doesn't give lots of room for spending money on marketing. Even $

Great book! "Many great tips and tools for motivating employees and teams. Nice that it's a quick-book and I didn't have to read a 300 pages of fluff to get the information. Well written by an obvious expert." Marketing a business is and isn't much different than it used to be (how's that for commitment?) First: How it is the same: -You still have to get it out there and create trust -You still need to let people know what you're all about and how they can get it -You still have to spend money -sometimes- to get your business some exposure Here's how it's changed: -Getting it out there is more about connecting than advertising -Social media has changed the game -somewhat- -The internet has changed the game HUGE I visit lots of sites (and even brick and mortar businesses) that just don't seem to get it. They think plastering a Facebook logo on their site or commercial is all there is to it. Who cares? --Are you giving me

Artists--are you forgetting a large part of the community by not offering your are for license? People looking for interesting art for their CD covers, labels, book covers---all types of small business opportunities exist. Here's a site that give some good, solid legal thought on the matter: http://www.nolo.com/legal-encyclopedia/license-or-assign-art-30267.html Do a little research on art licensing and find a large community looking for your unique creations! Art Marketing Made Easy! A 30-Day Recipe for Creating More Buzz, Profits and Results!

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If you're not gathering leads and names from an autoresponder on your site or blog, you're missing out BIG TIME! These days, people are so inundated with info and offers, they often need to get to know you and see your emails several times before they can trust you and want to do business with you. Auto responders are a great way to do this, yet many sites I visit still don't use them. Once a visitor clicks away, you've lost them, so why not get their info while they're there (and interested)? Here are a few tips for using auto responders with best results: 1) What's your bribe? The better your offer, the easier it is to get them to sign up. If they want what you're offering, you'll get them so make it good. 2) Don't hide your sign up form. Make it accessible and put it high on your page to increase sign ups. Also, make it attractive and eye-catching. It a key component of your site, so treat it that way. 3) Be careful what you ask for.  

Working an Open House for Maximum Results By working the open house, you are usually looking to secure buyers and those interested in purchasing property. Don’t be shy about asking them some key questions: -When are they looking to buy? -Do they have a mortgage broker to work with? Have they been pre-approved? -What areas are they interested in? By asking these questions, you can often find out whether they are serious buyers or just lookie-loos. If they are serious, do they have an agent? If not, don’t just hand them your card. All agents do this and it’s often forgotten. Be sure to let them know about your site (point it out on your card) and what it can help them with. They may be brand new to the process and by telling them you’ve got lots of helpful info on your site, it will make you stand out from competitors (who just hand them their card.) Also, if you have events, like information classes set up, let them know. You may even wish to ... More Real Estate Marketing Made Ea

Real estate marketing? Isn't that dead these days? No way. As long as we are humans we will still want to buy and sell properties--maybe just not as much or as often! But buyers and sellers still need the services of professional agents and agents still need to find those buyers and sellers. Now, with so many agent drop-outs due to the rotten economy, there's still a spot for agents who can get the deal done. However, gone are the days when buyers were dropping out of the sky for agents to work with--now a little marketing muscle is a must. For a few quick realtor marketing tips, visit our site http://www.moehr-associates.com MOVIE CLUE Answer: Election Get 39 Power Marketing Tips

Realtors, the first thing most of us wonder when we see your ad is "Who cares?" Real estate agents are a dime a dozen, right? Sorry to be blunt and harsh, but you're not alone. Most of us think the same thing when we see anyone's ad who just says "Hey, I'm great and sell XYZ." So what? The trick to really getting someone to notice you and think you are the ONE to use is how much information you can help me with. For example, if you pay big money to run an ad somewhere, put something in it besides just your photo and phone number/contact and tag line. Tell me something of use . I will read your ad and possible you name and face will stick in my head. You're paying the money anyway...why not actually put it to good use and make us like and trust you as the expert? Need some good marketing power tips? Visit my site for lots of good info for marketing your business!

Medical Practice Marketing: Docs, derms, dentists...if you offer anything other than hard-core health care (like aesthetic services, which are usually cash and not insurance paid), market these to your patients. They may not know you offer them! Don't just put around brochures and signcards in your office! I do get an emailer from my dermatologist each month telling me about new things and specials. I get one from a prescription company that tells me about new practices in health. I like that. I don't suggest that ezines or emails are the only way to connect. I just know they work. If you can give out good information, your patients will thank you. Unfortunately, so many of the practices are over-populated and understaffed so making a marketing effort is the last thing on the their minds. I'm not really directing this toward the big clinics who make you wait hours for your appointment--they've got issue to deal with beyond finding more patients! I'm talking

Salon Marketing: I go to a well-known salon. Regularly. However, I never receive emails or anything from them. I don't know if there's a promotion or special or even if they are still in business. In other words...I go to them, but they never come to me. If you're not connecting with your customers often and consistently, you're missing out on valuable referrals and repeat customers as well as up-selling products, etc. By offering something as simple as a monthly email, you're letting your customers know that you have something to say and care about them. Just keep in mind, if you do contact them, have something to say of value. Don't just promote yourself--remember, people want to know what's in it for them. Have a good article on the latest styles or colors, promote a stylist in the salon or new services, etc. Give good valuable information and you'll not only get better client retention, but likely some good referrals and new customers. Nee

I live in Tucson, Arizona, but it doesn't much matter...wherever I travel in the U.S., I usually end up wanting to order carry-out from a decent restaurant or do some online research about local eateries. One thing I cannot for the life of me understand is WHY don't restaurants make it a point to not only have an online presence (it is 2011, after all), but also updated menus. So many don't (if you do, BRAVO). It's truthfully kind of pitiful and always makes me wonder how well managed the places are that don't. I've seen enough Gordon Ramsey restaurant makeovers to know what the kitchen and management might really be up to (scary!). If you are running a restaurant, bistro, cafe, coffee house, pie shop, gastropub, etc., etc....please have a good online presence (it doesn't have to fancy or complicated, just easy to navigate and give peace of mind and informantion). Also, post your menus (updated, please) so if I call to order the Crispy Oven Baked Chicken