Salon Marketing:
I go to a well-known salon. Regularly. However, I never receive emails or anything from them. I don't know if there's a promotion or special or even if they are still in business.
In other words...I go to them, but they never come to me.
If you're not connecting with your customers often and consistently, you're missing out on valuable referrals and repeat customers as well as up-selling products, etc. By offering something as simple as a monthly email, you're letting your customers know that you have something to say and care about them.
Just keep in mind, if you do contact them, have something to say of value. Don't just promote yourself--remember, people want to know what's in it for them. Have a good article on the latest styles or colors, promote a stylist in the salon or new services, etc. Give good valuable information and you'll not only get better client retention, but likely some good referrals and new customers.
Need a monthly email program for beauty? Take a look at our customized programs...
I go to a well-known salon. Regularly. However, I never receive emails or anything from them. I don't know if there's a promotion or special or even if they are still in business.
In other words...I go to them, but they never come to me.
If you're not connecting with your customers often and consistently, you're missing out on valuable referrals and repeat customers as well as up-selling products, etc. By offering something as simple as a monthly email, you're letting your customers know that you have something to say and care about them.
Just keep in mind, if you do contact them, have something to say of value. Don't just promote yourself--remember, people want to know what's in it for them. Have a good article on the latest styles or colors, promote a stylist in the salon or new services, etc. Give good valuable information and you'll not only get better client retention, but likely some good referrals and new customers.
Need a monthly email program for beauty? Take a look at our customized programs...
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