Marketing Success Tips for the Little Guy

Ready to Be Your Own Boss?  Still clinging to that day job for security while dreaming of starting your own company? Now is the time! While few of us can afford the luxury of throwing caution to the wind to start a small business, now is the perfect time. Some of us have the strong desire to become an entrepreneur but have to keep the day job while we give this starting a idea the go-ahead. That’s fine! You’ll be in good company as most small business entrepreneurs start part-time. Number one (and opt quoted by the mega billionaire Donald Trump) is to do something you have the passion for. Now whatever your particular feelings are for him, he has a point. You must, must, must LOVE what you do. As a matter of fact, I’ve heard it said that passion exceeds skill. Starting a small business takes effort, focus and lots of time. So maybe your day job is all consuming? You’ll have to carve out a specific

8 Ideas Boost Your Biz! 1. Internet: If you're not already on it, get on the internet. If you are, you know how great it can be. Even the smallest businesses can get to a major market and do business 'round the clock. It allows you to market and sell worldwide and it's cheap! Also, it can give you the image of being a huge corporation--even if you're running it from a spare bedroom! A good web site can put you on the map. 2. Design high -end looking collateral. Don't cheap out with low-end business cards and stationery! Make the investment in good design and good printing. You don't have to spend tons; just make them the best you can afford. You don't even need four-color (read: expensive) printing: Use one color as an accent color and have it used in different levels (dark to light) to create a unique look.

Build a Mini-Media Empire with Podcasts!   Podcasting for Profits…It’s easier than you think!                 Podcasting is not new, but it’s used a lot. For good reason, too. It’s a fun way to get your voice (and message heard). To start, be sure to provide interesting content. Be upbeat or at least keep it on an up-level. If you’re not a speaker or have difficulty with speaking, get someone to do it for you. Don’t drone on and on.  Get a fun topic to generate more enthusiasm for