Marketing Success Tips for the Little Guy

I got the package and I'm making my way through the videos. My thoughts thus far: 1. Lots of info! I got the Platinum package and so far I'm impressed with the amount of info. 2. As usual, there's sales info for other packages, but so far I've gotten a good amount just from this without buying more (which I'm not apt to do.) 3. Seriously, Mike Koenigs...don't give advice on dressing right now. Your way-too-big blue shirt didn't make you look like a pro; it just made you look silly. If this is the strategy behind "dressing for the everyman" that you take, it seems really, really dumbed down. I think we can all handle you in a well-fitting shirt. (See video #2 for this.) 4. On a good note, Mike: You're a good speaker and easy to listen to. I like the message. Goes double for Arielle. Wish I could still hire Arielle Ford as publicist (could I even afford her?). She knows the biz. Unfortunately (see previous posting), the biz changed

Do you have a platform? If you don't know what this is, or don't have one, don't even think about writing your book. This is the advice from publishing big-wigs like Arielle Ford. Of course, this isn't new, but it's now the MUST HAVE marketing for nearly any non-fiction writer who truly desires to make any money with his/her book. As most books don't sell many copies, authors are to rely on back-end deals like speaking engagements and selling other programs to truly rake in the cash. As a writer, the problem exists: Most writers who truly write are not really going to want to get up and speak in front of crowds and hawk their wares (books), right? So how to overcome this? For my money, I'm guessing teleseminars and maybe video seminars could work. Also, developing programs that are pricer that you can upsell to readers who enjoy your topics. In other words, don't be complacent and think as an author you're just going to write books and make m

I read this not-so-recent post by Amanda Hocking on her blog and I thought it was not only well-said, but refreshingly honest and candid. I wish more authors were like this (the big names) so the rest of us could feel more included and realize it takes a boatload of work, but it can happen! Check it out... http://amandahocking.blogspot.com/

If you've tried and tried (and haven't we all?) to get a reporters attention for your book or project, you might enjoy this blog post I  found... http://www.businessinsider.com/10-secrets-to-pitching-reporters-when-no-one-knows-who-the-hell-you-are-2011-6?op=1 http://www.directsalespower.com/dsbootcamp.htm

It isn't what you write, it's how you sell it. Gosh, if you're a self-published author (or even a traditionally published one), you know the value of marketing and promotion. Gone are the days of putting up a book and having tons of traffic (was that ever the case?). Now you must push, push, push to get through all the clutter (sorry other authors) on amazon and online. I've come across a few good ways to steadily promote your books: 1. Join http://www.socialoomph.com/ and schedule tweets about your book regularly. Make them fun and witty and intriguing (not too salesy) 2. Get trailers made or make them yourself! These are great to post on Youtube, your site, in PR...everywhere! Keep thems short and sweet! 3. Contact local bookstores in your area. Get buyers names. Send them a full-color postcard of your book. Follow up or include a pitch for a story about you as a local author. Offer to send them a free copy or digital version. 4. Do an interview. Get

Home Business, Direct Sales, Party Plan XL Leads Generating Program

Boost your sales on amazon...without funky "bestseller" programs If you're an author, you've probably got at least one book listed on http://www.amazon.com/ . It is the premier place to sell your books (among other things) and as such, is highly competitive. Of course you already know all this, so to get your book seen and read (bought), you need to get it exposure. Just plopping it up on amazon ensures nothing...you have to promote it yourself. Here are a few tips I've found that have worked for me: 1. Tweet frequently about your book--People like fun, intriguing tweets vs. "Buy my new book!" Get them to click by giving a hint about the book or even posting reviews 2. Promote it in everything--I got postcards and business cards printed and plan to leave them strategically in book stores and others stores and posted on bulletin boards. Also, I've posted the book on my several sites and blogs. Put it everywhere! 3. Offer free sample downloads