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Book Marketing: It isn't what you write, it's how you sell it.

It isn't what you write, it's how you sell it.

Gosh, if you're a self-published author (or even a traditionally published one), you know the value of marketing and promotion. Gone are the days of putting up a book and having tons of traffic (was that ever the case?). Now you must push, push, push to get through all the clutter (sorry other authors) on amazon and online.

I've come across a few good ways to steadily promote your books:

1. Join http://www.socialoomph.com/ and schedule tweets about your book regularly. Make them fun and witty and intriguing (not too salesy)

2. Get trailers made or make them yourself! These are great to post on Youtube, your site, in PR...everywhere! Keep thems short and sweet!



3. Contact local bookstores in your area. Get buyers names. Send them a full-color postcard of your book. Follow up or include a pitch for a story about you as a local author. Offer to send them a free copy or digital version.

4. Do an interview. Get a friend to video you in an interview format with you looking off camera answering short questions about your book. Post everywhere!

5. Run ads. Yes, I'm talking about spending a little money. Find low-cost advertising options on sites or blogs that speak to the audience you'd like for your book. Run ads for the first three months your book is out. If you're wise, you can get a LOT of traffic, list sign-ups and more from these cheap ads! For some low cost ads solutions, visit  GET SPOTLIGHTED
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