8
Ideas Boost Your Biz!
1.
Internet: If you're not already on it, get on the
internet. If you are, you know how great it can be. Even the
smallest businesses can get to a major market and do
business 'round the clock. It allows you to market and sell
worldwide and it's cheap! Also, it can give you the image of
being a huge corporation--even if you're running it from a
spare bedroom! A good web site can put you on the map.
2.
Design high -end looking collateral. Don't cheap out
with low-end business cards and stationery! Make the
investment in good design and good printing. You don't have
to spend tons; just make them the best you can afford. You
don't even need four-color (read: expensive) printing: Use
one color as an accent color and have it used in different
levels (dark to light) to create a unique look.
3.
Like to talk? Get out into the local business world
and join groups. These groups can be little goldmines of
leads, support and mentors. Working from home you may find
yourself alone for days (or weeks). These groups can be a
terrific excuse to get out and mingle!
4.
Promote and sell! Motivated and informed sellers know
this technique. Use your forces to infiltrate your products
and services into others' offerings to multiply your
audience.
5.
Trade and barter.
Selling your products is only part
of your job; getting wonderful prospects and resources by
trading and bartering can help. Provide great service and
see the referrals pour in!
6.
Advertise on the cheap by getting some local press.
Your local media can get you some of the best FREE
"advertising" around!
7.
Be a do-gooder...and tell everyone about it. Give to
a worthy cause (time, money or products). Always include
your card in your donations. Be sure to promote the fact
that you support charities.
8.
What's your special talent?
You can speak locally on
whatever topic jazzes you. (Don't be scared!) Even just a
short talk can give you some great face time in front of
valued prospects. It's worth the butterflies in your
stomach.
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