I've done a TON of work with the home party plan industry and here's what I've found in the past nine years of working with and for them:
1. They want to succeed, they just don't get the right tools to do everything they can with their business. Why? Because many well-meaning mentors still use old and out-dated methods that most people just are not going to do.
Another gem: Circle of influence. Yes, it's a great start, but boy-oh-boy can it be limiting. You have to get out there to make yourself known and it usually goes way beyond your own social circle.
2. They don't have lots of cash for marketing. Most home sellers make about $10,000 a year (or much less or more). It's just an average figure and one that doesn't give lots of room for spending money on marketing. Even $20 is a lot for some of them when they don't see the value of unique marketing (again, see #1).
3. They don't have a way to really get the bookings they need to get started. Most sellers in this industry rely on home party plan bookings to sell their wares and recruit. These are the lifeblood of their business, yet many just simply give up because they run into roadblocks after they've exhausted their own circle.
Yet, the thing is, there's tons of ways to get bookings without making yourself miserable or begging. One is to pair up with local small businesses who also want to get the word out about their biz. For example, one story I often share is the seller of kitchen wares who teamed up with a local cake decorator who wanted to connect in the community and get her own business some exposure. They offered a mini-cake decorating class and sales event. It was a great fun and very successful.
This is just one of many, many ideas that can be explored if these sellers are savvy and motivated to get beyond the usual.
For more direct sales power marketing, www.directsalespower.com
1. They want to succeed, they just don't get the right tools to do everything they can with their business. Why? Because many well-meaning mentors still use old and out-dated methods that most people just are not going to do.
For example: Talking to everyone you know about your business...really? Only the most out-going (and dare I say, irritating?) people might be able to accomplish this.
Another gem: Circle of influence. Yes, it's a great start, but boy-oh-boy can it be limiting. You have to get out there to make yourself known and it usually goes way beyond your own social circle.
2. They don't have lots of cash for marketing. Most home sellers make about $10,000 a year (or much less or more). It's just an average figure and one that doesn't give lots of room for spending money on marketing. Even $20 is a lot for some of them when they don't see the value of unique marketing (again, see #1).3. They don't have a way to really get the bookings they need to get started. Most sellers in this industry rely on home party plan bookings to sell their wares and recruit. These are the lifeblood of their business, yet many just simply give up because they run into roadblocks after they've exhausted their own circle.
This is just one of many, many ideas that can be explored if these sellers are savvy and motivated to get beyond the usual.
For more direct sales power marketing, www.directsalespower.com
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