The Power of Using KLOUT for Social Media: Interview with Miriam

   Miriam Slozberg, Author

So, Miriam, why did you write this book?

I wrote this ebook because the fact of the matter is, social media is extremely prevalent to the point that is it taking over not just traditional forms of advertising (radio, TV, print) but the first thing people do if they want to find out about you is to look at your social networks and activity.

If you say you are a professional in a particular field but yet there is nothing that you have done online that shows that, no one will take you seriously. The fact of the matter is, what you do online spills onto your offline world. That is how prevalent social media is.

See Miriam's book, The Secret to High Social Media Rankings How to Get KLOUT

 

Social media is a huge passion of mine and always has been. It took me a while to learn the proper methods of using it but once I learned, it helped me in so many ways that I wanted to help others as well. So I had written this ebook for partially that purpose but I wanted to also teach others how Klout comes into play, and what it is and the importance of it.

What is Klout?

Klout is a company based out of San Francisco that provides social media analytics to measure someone's influence across major social networks such as Twitter, Facebook, Google Plus and LinkedIn.

Klout measures your network size and more importantly how well others in your network respond to your output. Klout measures your engagement with others and if it is high, you are considered to be influential online.

Why is KLOUT an important tool for social media?

The reason Klout is important is because what you do online spills over to your offline world (I realize I had already said that so you can edit that out if you want) considering that social media is prevalent now and that will continue on. If you are in the marketing, social media, SEO, coaching, writing field or if you are a business owner and professionally working with the public, having a high Klout score is very important. This could be a huge determining factor on whether or not you are given to speaking and guest blogging opportunities.
 

If you are seeking a job in any of those fields, a big determining factor as well is your score in conjunction of your past experience. Having a high score can get you extra nice bonuses such as free hotel upgrades, meals, and other great free or discounted products. Not to mention if you are a business owner, in a matter of time, sooner rather than later, potential clients and customers will be looking at your scores (if they are not already) to see how engaging you truly are.

If you are a business owner especially in a field where any kind of marketing is involved and you have a low Klout score, it is an indication that you really are not engaging online which is what a client who wants to hire you is looking for. That alone could get them to search onward for a competitor who may be more active and engaging online.

Visit Miriam's blog for even more info! http://www.miriamslozberg.com

Because social media is so prevalent now, people really need to know how to use social media in a proper way and understand effective methods that will encourage others in their networks to interact with them on a regular basis. I cover the basics of what needs to be done in order to be successful with social media which will increase anyone's Klout score.

Who is KLOUT going to benefit the most?

Anyone can benefit if they have a reason improve their social media online activities but it is essential for anyone in the marketing, SEO, social media (and many social media consultants are not getting this), coaching, writing, web design or any field where the public is dealt with on a professional basis. It is also a must read for business owners. Even if they don't have time to manage their own social media, if they hire a consultant or manager to take care of their social media, they will know what to look for in a good social media manager. I will continue on...

Is this your first book, Miriam?

No this is not my first book. I actually had written two other books in the New Age niche as I am also an astrologer but not practicing so much now since I am really focusing on my social media work. I did not do well selling those books initially anyway because the niche was too narrow and I did not use social media properly to really work it.
 

However since I learned plenty of tricks with social media along the way I have been more successful. However even though I love anything to do with astrology and spirituality, it is not my passion so much now. Social media is. I am also an owner of a business that provides SEO, social media, blogging services and mobile web design and marketing called Gemini Rising Ltd and that has been around since June 2011. People can connect with me on http://xeeme.com/MiriamSlozberg

Thanks, Miriam!