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Are Ezines Dead? No! Easy Ezine Marketing

SEWING A FRIENDSHIP
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Marketing Tips: One Way to Give Yourself a Break!

As a busy entrepreneur one thing is certain: You're busy, you're stressed and you're sometimes overwhelmed. The last thing you have time for this week is sitting down to write an informative and perfectly edited ezine article. Yet you want to keep in touch with your customers and cannot afford not to write one.


Writing an ezine that not only gets opened but read and even passed on to others isn’t always easy. It can be frustrating to set good goals only to not be able to carry them out due to time-constraints and good old fashioned writer’s block. Yet getting the time to put one together can be daunting.


Tips to the rescue! Think about it…when was the last time you sat and read every word of a long email or ezine? You probably skimmed it for key points and got what you could out of it without actually reading every perfectly-chosen word. Who has the time? Even if it was something that spoke to you, you may have saved it for later vs. reading it right then. It may be still sitting and waiting for you to read it.


One of the best solutions for a time-crunched connection is to write a quick tips article. Everyone loves simple and good tips! They are brief, fun and usually a breeze to read through. Another benefit: Tips are perfect for flow. They keep the eye reading (due to lots of white space) and can carry the reader to other sections of a newsletter or ezine (like your products and recommendations). They make it easy for the reader to gather information and move throughout your topics.


The web is loaded with great tips, so you can choose your topic and cherry-pick the best for your particular publication. You can have short tips or long tips articles, but just keep in mind that more than 10 usually gets monotonous for the reader. If you set a goal of doing at least one tips-dedicated issue per month, it should ease the burden of writing for you (and they are pretty fun to do!).


Tips for Finding Tips:


-Decide on your topic


-Do a search and compile two or three from various lists for your own custom list


-Add any additional that you feel need to be stated


-Keep it simple, short and flowing


-Do it monthly to help ease the burden of writing the perfect article


 


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