SEWING A FRIENDSHIP
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Marketing Tips: One Way
to Give Yourself a Break!
As a busy entrepreneur one thing is certain: You're busy, you're
stressed and you're sometimes overwhelmed. The last thing you have
time for this week is sitting down to write an informative and perfectly edited
ezine article. Yet you want to keep in touch with your customers and cannot
afford
not to write one.
Writing an ezine that not only gets opened but read and even passed on to
others isn’t always easy. It can be frustrating to set good goals only to not
be able to carry them out due to time-constraints and good old fashioned
writer’s block. Yet getting the time to put one together can be daunting.
Tips to
the rescue! Think about it…when was the last time you sat and read every word
of a long email or ezine? You probably skimmed it for key points and got what
you could out of it without actually reading every perfectly-chosen word. Who
has the time? Even if it was something that spoke to you, you may have saved it
for later vs. reading it right then. It may be still sitting and waiting for
you to read it.
One of
the best solutions for a time-crunched connection is to write a quick tips article.
Everyone loves simple and good tips! They are brief, fun and
usually a breeze to read through. Another benefit: Tips are perfect for flow.
They keep the eye reading (due to lots of white space) and can carry the reader
to other sections of a newsletter or ezine (like your products and
recommendations). They make it easy for the reader to gather information and move
throughout your topics.
The web
is loaded with great tips, so you can choose your topic and cherry-pick the
best for your particular publication. You can have short tips or long tips
articles, but just keep in mind that more than 10 usually gets monotonous for
the reader. If you set a goal of doing at least one tips-dedicated issue per
month, it should ease the burden of writing for you (and they are pretty fun to
do!).
Tips for
Finding Tips:
-Decide
on your topic
-Do a
search and compile two or three from various lists for your own custom list
-Add any
additional that you feel need to be stated
-Keep it
simple, short and flowing
-Do it
monthly to help ease the burden of writing the perfect article
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