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Marketing Success Lies in Buyers, Not Just Leads


Have you ever bought a list of supposed "double opt-in subscribers"? Or maybe "hot leads"?

These lists are helpful, but surely not a panacea for getting bottom-line sales (as you've likely found out). These could range from people mildly interested in something (enough to opt-in) or even very interested (enough for double opt-in), but unless they are buyers, they are just freeloaders.

Yes, freeloaders. I, also, am a freeloader on many things internet-based. How can you not be? Info is so easy to get; so free! I often subscribe to get something with a mild curiosity. Sometimes (rarely, though) I do go on to buy. But often this takes several visits and research before I purchase.

You are getting the same thing if you buy leads. They are a list of freeloads. Maybe they'll buy from you; maybe not.

If you're going to spend your money, wouldn't you prefer a small list of proven buyers who have shown to shell out their cash at offers like yours? Or would you prefer a huge list...of freeloaders?

I don't mean to be crass. As I said, I am often one of those freebie-seekers who never opens her wallet. But then sometimes I do. Then I become one of the cherished...a proven buyer.

To get a list of proven buyers for just $5.00, check this out!

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