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Book Trailer Tips

If you're a self-publisher (and even if you're not), you should be able to get or produce a nice book trailer. It should help bring your book alive without being too sales-oriented or pushy. Tell what you book is about and how to get it. When producing your trailer, keep in mind:

-A well-designed cover is going to be your book's best friend for marketing. Use the cover at least twice in your trailer.
-Use music that works with your book's theme. If you wrote a how-to on saving money, don't use disco or hard rock. Use something for the audience you're producing for.
-If you don't know how to make a trailer, find someone who can or use a simple service like Animoto.
-Don't have ads or announcements on your trailer. It should do nothing but promote and tell about your book.
-Keep it short--under a couple of minutes. Unless you're really imparting a lot of information, it shouldn't take long to watch.
-Use photos whereever possible. Video is a visual medium. People don't want to do a lot of reading.
-Get reviews and testimonials to help promote your book in your trailer.

For a video trailer or video testimonial, visit http://www.getyourspotlight.com/

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