Skip to main content

Book Trailer Tips

If you're a self-publisher (and even if you're not), you should be able to get or produce a nice book trailer. It should help bring your book alive without being too sales-oriented or pushy. Tell what you book is about and how to get it. When producing your trailer, keep in mind:

-A well-designed cover is going to be your book's best friend for marketing. Use the cover at least twice in your trailer.
-Use music that works with your book's theme. If you wrote a how-to on saving money, don't use disco or hard rock. Use something for the audience you're producing for.
-If you don't know how to make a trailer, find someone who can or use a simple service like Animoto.
-Don't have ads or announcements on your trailer. It should do nothing but promote and tell about your book.
-Keep it short--under a couple of minutes. Unless you're really imparting a lot of information, it shouldn't take long to watch.
-Use photos whereever possible. Video is a visual medium. People don't want to do a lot of reading.
-Get reviews and testimonials to help promote your book in your trailer.

For a video trailer or video testimonial, visit http://www.getyourspotlight.com/

Comments

Post a Comment

Popular posts from this blog

Everything You Should Know Publishing Package for Wanna Be Top Selling Authors

I got the package and I'm making my way through the videos. My thoughts thus far: 1. Lots of info! I got the Platinum package and so far I'm impressed with the amount of info. 2. As usual, there's sales info for other packages, but so far I've gotten a good amount just from this without buying more (which I'm not apt to do.) 3. Seriously, Mike Koenigs...don't give advice on dressing right now. Your way-too-big blue shirt didn't make you look like a pro; it just made you look silly. If this is the strategy behind "dressing for the everyman" that you take, it seems really, really dumbed down. I think we can all handle you in a well-fitting shirt. (See video #2 for this.) 4. On a good note, Mike: You're a good speaker and easy to listen to. I like the message. Goes double for Arielle. Wish I could still hire Arielle Ford as publicist (could I even afford her?). She knows the biz. Unfortunately (see previous posting), the biz changed...
Post a Comment
Read more

The All Powerful PLATFORM for Non-Fiction Writers

Do you have a platform? If you don't know what this is, or don't have one, don't even think about writing your book. This is the advice from publishing big-wigs like Arielle Ford. Of course, this isn't new, but it's now the MUST HAVE marketing for nearly any non-fiction writer who truly desires to make any money with his/her book. As most books don't sell many copies, authors are to rely on back-end deals like speaking engagements and selling other programs to truly rake in the cash. As a writer, the problem exists: Most writers who truly write are not really going to want to get up and speak in front of crowds and hawk their wares (books), right? So how to overcome this? For my money, I'm guessing teleseminars and maybe video seminars could work. Also, developing programs that are pricer that you can upsell to readers who enjoy your topics. In other words, don't be complacent and think as an author you're just going to write books and make m...
Post a Comment
Read more

How to Market: ART - An Artist's Guide to Simple, Cheap and Effective Online Marketing

I've been a marketing "expert" for a while. I use the term expert very loosely, but I know more than the average bear on what it takes to market effectively, affordably and reasonably online. I'm also an artist, so I've put these practices into place. Here's what I've found: -You do NOT need to pay for fancy artist-only sites to host your online  presence -You DO need more than just a Facebook page (come on people, professionals have websites and you should, too) -You do NOT need to pay for online ads, PPC, retargeting, etc. -You DO need some sort of social media presence -You do NOT need to do long-winded blogs posts -You DO need to post somewhere (blog or website) at least 3x per month and be able to share those posts Now, do you need a special domain? YES! Always own your own name. Always, always, always. Plus, you should have a site that is branded. By this I mean if you are a watercolorist special...
Post a Comment
Read more