Book Marketing Tip: Get a list

We all know the power of having a good, solid, responsive list, but how can you get one?

Buying email address sure isn't the answer--these people don't know who you are and probably don't care. But getting people to sign up daily to your lists on your sites and blogs is where the true money is. But how to get found and entice them to sign up? There's so much free crap these days that most people just don't want their email box clogged up with "free" useless junk.

Of course, you need to get found. Some of the best ways I've found are:

1. Regular press releases that are indexed for SEO (http://www.seopressreleases.com/ is a good one and not too pricey).
2. Running small ads on top sites. I run a couple ads (and have for years) on top sites for my products and they bring in a good deal of traffic.
3. Blog and make sure you're links to sign up are all around and accessible

Now...how to get them to actually fill in the form and confirm!

1. Make it good...simple as that. If someone really wants what you're giving, they'l jump through the hoops to get it.
If it's just another "free report" (YAWN) don't expect much. You need to give away free samples of your work, videos, training courses, etc. These are a great draw.

2. Personally thank them for signing up. After they sign up and confirm, send them an email (you can do this with an autoresponder) that is a personal message to them thanking them. Add a little something about you, your picture, etc., but keep in NON-SALESY.

These are just a few things I've used that have worked well for me to help me build a responsive list!

http://www.karenmoehr.com/

Comments

The All Powerful PLATFORM for Non-Fiction Writers

Do you have a platform? If you don't know what this is, or don't have one, don't even think about writing your book. This is the advice from publishing big-wigs like Arielle Ford. Of course, this isn't new, but it's now the MUST HAVE marketing for nearly any non-fiction writer who truly desires to make any money with his/her book. As most books don't sell many copies, authors are to rely on back-end deals like speaking engagements and selling other programs to truly rake in the cash. As a writer, the problem exists: Most writers who truly write are not really going to want to get up and speak in front of crowds and hawk their wares (books), right? So how to overcome this? For my money, I'm guessing teleseminars and maybe video seminars could work. Also, developing programs that are pricer that you can upsell to readers who enjoy your topics. In other words, don't be complacent and think as an author you're just going to write books and make m...

How to Market: ART - An Artist's Guide to Simple, Cheap and Effective Online Marketing

I've been a marketing "expert" for a while. I use the term expert very loosely, but I know more than the average bear on what it takes to market effectively, affordably and reasonably online. I'm also an artist, so I've put these practices into place. Here's what I've found: -You do NOT need to pay for fancy artist-only sites to host your online presence -You DO need more than just a Facebook page (come on people, professionals have websites and you should, too) -You do NOT need to pay for online ads, PPC, retargeting, etc. -You DO need some sort of social media presence -You do NOT need to do long-winded blogs posts -You DO need to post somewhere (blog or website) at least 3x per month and be able to share those posts Now, do you need a special domain? YES! Always own your own name. Always, always, always. Plus, you should have a site that is branded. By this I mean if you are a watercolorist special...

Is your home party plan business failing?

I've done a TON of work with the home party plan industry and here's what I've found in the past nine years of working with and for them: 1. They want to succeed, they just don't get the right tools to do everything they can with their business. Why? Because many well-meaning mentors still use old and out-dated methods that most people just are not going to do. For example: Talking to everyone you know about your business...really? Only the most out-going (and dare I say, irritating?) people might be able to accomplish this. Another gem: Circle of influence. Yes, it's a great start, but boy-oh-boy can it be limiting. You have to get out there to make yourself known and it usually goes way beyond your own social circle. 2. They don't have lots of cash for marketing. Most home sellers make about $10,000 a year (or much less or more). It's just an average figure and one that doesn't give lots of room for spending money on marketing. Even $...

Marketing Success Tips for the Little Guy

Search This Blog