Book Marketing Tip: Get a list

We all know the power of having a good, solid, responsive list, but how can you get one?

Buying email address sure isn't the answer--these people don't know who you are and probably don't care. But getting people to sign up daily to your lists on your sites and blogs is where the true money is. But how to get found and entice them to sign up? There's so much free crap these days that most people just don't want their email box clogged up with "free" useless junk.

Of course, you need to get found. Some of the best ways I've found are:

1. Regular press releases that are indexed for SEO (http://www.seopressreleases.com/ is a good one and not too pricey).
2. Running small ads on top sites. I run a couple ads (and have for years) on top sites for my products and they bring in a good deal of traffic.
3. Blog and make sure you're links to sign up are all around and accessible

Now...how to get them to actually fill in the form and confirm!

1. Make it good...simple as that. If someone really wants what you're giving, they'l jump through the hoops to get it.
If it's just another "free report" (YAWN) don't expect much. You need to give away free samples of your work, videos, training courses, etc. These are a great draw.

2. Personally thank them for signing up. After they sign up and confirm, send them an email (you can do this with an autoresponder) that is a personal message to them thanking them. Add a little something about you, your picture, etc., but keep in NON-SALESY.

These are just a few things I've used that have worked well for me to help me build a responsive list!

http://www.karenmoehr.com/

Comments

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