Marketing Success Tips for the Little Guy

Kiss and Spells Contemporary Romance Book

Do you have a dedicated sales force to help you sell your book. Probably not like you think, but you do. The idea came to me when my husband was getting his haircut the other day and he was chatting up my new book ( Kiss and Spells ). Of course, he thought it was the greatest thing since sliced bread, so after talking the lady next to him, who was reading on her Kindle said she'd buy it and she did! Right then and there! Well, of course, not everyone you talk to is on their Kindle or able to buy the book right then and there so how do you get your friends (and yourself) to market your book everywhere they go? Especially if you're not a social butterfly and don't want to hawk your wares verbally (kinda used-car salesmaney, right?). Then I thought, of course! Have some cards made up--either postcards or business sized--and give them out to your friends and family to hand out or leave places (women's bathrooms are good) or local coffee shops, leave with wait staff ...

We all know the power of having a good, solid, responsive list, but how can you get one? Buying email address sure isn't the answer--these people don't know who you are and probably don't care. But getting people to sign up daily to your lists on your sites and blogs is where the true money is. But how to get found and entice them to sign up? There's so much free crap these days that most people just don't want their email box clogged up with "free" useless junk. Of course, you need to get found. Some of the best ways I've found are: 1. Regular press releases that are indexed for SEO ( http://www.seopressreleases.com/ is a good one and not too pricey). 2. Running small ads on top sites. I run a couple ads (and have for years) on top sites for my products and they bring in a good deal of traffic. 3. Blog and make sure you're links to sign up are all around and accessible Now...how to get them to actually fill in the form and confirm! 1....

"Wonderful!" "Nice summer read... Liked the description of the plot, so picked it up. It is a good, quick read. The story line is engaging and it is the kind of book one would like to try for a spot of fun. In fact, a good movie can come out of it too." "I read this on my daily commute to London. It was enjoyable and I often reached my destination with a heavy heart as I had to stop reading this. It is a great book and this kindle, well I could not put it down."

If you're a self-publisher (and even if you're not), you should be able to get or produce a nice book trailer. It should help bring your book alive without being too sales-oriented or pushy. Tell what you book is about and how to get it. When producing your trailer, keep in mind: -A well-designed cover is going to be your book's best friend for marketing. Use the cover at least twice in your trailer. -Use music that works with your book's theme. If you wrote a how-to on saving money, don't use disco or hard rock. Use something for the audience you're producing for. -If you don't know how to make a trailer, find someone who can or use a simple service like Animoto. -Don't have ads or announcements on your trailer. It should do nothing but promote and tell about your book. -Keep it short--under a couple of minutes. Unless you're really imparting a lot of information, it shouldn't take long to watch. -Use photos whereever possible. Video is a...

It's my first fiction book to be published and released to the world! I have two more waiting for re-writes and the dreaded editing, but this one has been unleashed! Learn more about it and the characters at my site: http://www.karenmoehr.com Check it out on amazon: http://www.amazon.com/dp/B00547RWPA