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Get the Job With Personal PR

 
 

DOING SOME PERSONAL PR
 

Are you aware that you are a commodity? A service? A product?
 

As a skilled, educated and employable employee searching for the right position, that is exactly what you are to your future employer. You are selling your own product and service. You are offering it to the right consumer (employer).

 
All products and services can benefit from a little positive public relations (PR). PR is like advertising, except you’re not spending money on ads. It is tooting your own horn, calling attention to your best attributes, telling your audience who you are and what you can do for them. If you’re not going to present yourself in your best light and show what you can do during your own “commercial” (resume and interview), then who is?
 

You need to do some personal PR. You need to “sell yourself.” You need to beat out your competition so your employer will “buy” you and pass on the other products and services (job-hunters) out there. You may need to take the extra step to show that you are an energetic, positive, eager and skilled employee.

That’s what employers want to see. They want to see someone who isn’t just content to mail off a resume and sit and wait for a phone call. If that’s how you conduct your job search, is that how you’ll act on the job? It’s seems lazy and as if you don’t care. Maybe this doesn’t describe you at all, but this is how they employer sees you.
 

One very helpful thing to do is first write your own press release or advertisement. It sounds crazy, sure, but it can really help.
    "Great advice for a better life...

Write a story about yourself detailing your very special skills, education and professional desires. Pretend it will be published in your local paper. How do you want the world to see you? Don’t lie, be honest. Be positive and enthusiastic. Keep it under 500 words (roughly one page). Tell the very best about yourself. You can pepper it with a little personal information (you are married, love to golf, etc.), but keep it mostly geared toward your professional experience.

 
This is an advertisement for your future employer.Make them want to buy you today! Read this over and over during your job search. You may revise it in the future. Believe it and feel it. Read it before your job interviews. It will help to pump you up and keep you motivated. Remember, you are your own PR department. It may sound hokey, but it’s the truth.

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