Marketing Success Tips for the Little Guy

Online business is a way of life and if you're a seller online one thing is for certain: You need to take credit cards! Getting a solution to this either revolves around using a pricey service, low-budget (and low cache option like Paypal) or finding yourself pretty much out of options. Until now... Abantecart  is an Open Source Ecommerce Solution (software to sell online) with a unique interface and powerful feature set. I checked out the site and demo and as an online seller myself with various other payments methods, I'm impressed. This interface is super easy to navigate and understand--something that is perfect for a novice or experienced seller who want a fast set-up and easy payment system to implement. Check it out at http://www.abantecart.com

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    DOING SOME PERSONAL PR   Are you aware that you are a commodity? A service? A product?   As a skilled, educated and employable employee searching for the right position, that is exactly what you are to your future employer. You are selling your own product and service. You are offering it to the right consumer (employer).   All products and services can benefit from a little positive public relations (PR). PR is like advertising, except you’re not spending money on ads. It is tooting your own horn, calling attention to your best attributes, telling your audience who you are and what you can do for them. If you’re not going to present yourself in your best light and show what you can do during your own “commercial” (resume and interview), then who is?   You need to do some personal PR. You need to “sell yourself.” You need to beat out your competition so your employer will “buy” you and pass on the other products and servi...

Liberating insight to help you face down obstacles and get to the other side! Learn more...       If you're in network marketing, party plan or direct sales, you know the value of leads that are primed--they know you and feel comfortable with you. These are key to an easier sale and even possibly a new downline member. If you're looking for leads like this, there are a number of ways to get them. First, don't pay for them. Why? There are methods you can use that will ensure you a steady stream of leads. One idea, if you're in home party sales and rely on working parties to get the bulk of your sales and recuits, is to forget the old sales party. These days parties are being tailored to mirror all different uses and styles. For example, an edu-party is a party that features an educational slant. It needn't be boring or dull. A simple cooking lesson would be a great fit for anyone selling home or kitchen items. You could do a basic accupressure c...

‘More than 80% of the traffic comes from the top ten search engines’. You have probably read this statement many times and it’s true at least for the majority of websites. So how about web directories? Is submitting your site to them a waste of time? Even if directories usually don’t deliver a lot of traffic they contribute inbound links to your site increasing its link popularity a very important factor used by search engines to rank websites. When someone queries a search engine using a keyword relevant to your site, higher is your site link popularity higher are its chances to come up near the top of the results. Submitting your site to web directories will help you increase its visibility and attract more traffic from search engines. However you need an overall strategy to successfully manage your directory submissions or you will only lose your time and energies. Is your site ready? You should never forget that directories don’t exist to give away free links. Th...

What did they say about me? Testimonials are a great way to market your business and service. They give you credibility like a third-party endorsement. It is no longer you alone saying that you and your company and products or services are phenomenal-—it is someone else saying that they are phenomenal!   The difference with testimonials and advertising is that when you place an ad, everyone knows that you have paid for it. It is you “tooting your own horn.” Much more believable and credible is someone else who is “tooting your horn!” This is the power of testimonials!   Once you have them, where should you use them? Use testimonials in your marketing materials, use them on your web site, use them in advertisements, use them in your media kits, put them on business cards and make sure to use them in your sales presentations and/or on the telephone as success stories.   Testimonials are valuable and you should use them as often as possible. When decid...