Skip to main content

Seriously...Realtors, don't spend money on ads like this...


Does your ad state that you are" the greatest," "work hard for your clients," "specialize in such-and-such properties"? Truly...all agents say something to that effect and honestly it's not all that interesting...or eye catching! Most people gloss over these type of ads since they are a dime a dozen.

It's sad, because advertising ain't cheap, is it? So if you're going to do it, why not say something of value. For example, if you run an ad in your local paper or city magazine, tell people what's going on in the market and give them a reason to stop and read your ad! It doesn't have to be long and wordy (by all means, keep it brief), but a little section that gives a glimpse into something that local area residents would be interested in would be a key component.

You could tell them what areas are selling, what price ranges, how to stage their homes for quick sale, who in town offers the best moving services or good deals on moving supplies...there's a bevy of great info you can pull together and use in your ad vs. just the same, typical stuff all the other agents are doing!


Comments

Popular posts from this blog

Everything You Should Know Publishing Package for Wanna Be Top Selling Authors

I got the package and I'm making my way through the videos. My thoughts thus far: 1. Lots of info! I got the Platinum package and so far I'm impressed with the amount of info. 2. As usual, there's sales info for other packages, but so far I've gotten a good amount just from this without buying more (which I'm not apt to do.) 3. Seriously, Mike Koenigs...don't give advice on dressing right now. Your way-too-big blue shirt didn't make you look like a pro; it just made you look silly. If this is the strategy behind "dressing for the everyman" that you take, it seems really, really dumbed down. I think we can all handle you in a well-fitting shirt. (See video #2 for this.) 4. On a good note, Mike: You're a good speaker and easy to listen to. I like the message. Goes double for Arielle. Wish I could still hire Arielle Ford as publicist (could I even afford her?). She knows the biz. Unfortunately (see previous posting), the biz changed...

The All Powerful PLATFORM for Non-Fiction Writers

Do you have a platform? If you don't know what this is, or don't have one, don't even think about writing your book. This is the advice from publishing big-wigs like Arielle Ford. Of course, this isn't new, but it's now the MUST HAVE marketing for nearly any non-fiction writer who truly desires to make any money with his/her book. As most books don't sell many copies, authors are to rely on back-end deals like speaking engagements and selling other programs to truly rake in the cash. As a writer, the problem exists: Most writers who truly write are not really going to want to get up and speak in front of crowds and hawk their wares (books), right? So how to overcome this? For my money, I'm guessing teleseminars and maybe video seminars could work. Also, developing programs that are pricer that you can upsell to readers who enjoy your topics. In other words, don't be complacent and think as an author you're just going to write books and make m...

Is your home party plan business failing?

I've done a TON of work with the home party plan industry and here's what I've found in the past nine years of working with and for them: 1. They want to succeed, they just don't get the right tools to do everything they can with their business. Why? Because many well-meaning mentors still use old and out-dated methods that most people just are not going to do. For example: Talking to everyone you know about your business...really? Only the most out-going (and dare I say, irritating?) people might be able to accomplish this. Another gem: Circle of influence. Yes, it's a great start, but boy-oh-boy can it be limiting. You have to get out there to make yourself known and it usually goes way beyond your own social circle. 2. They don't have lots of cash for marketing. Most home sellers make about $10,000 a year (or much less or more). It's just an average figure and one that doesn't give lots of room for spending money on marketing. Even $...