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Seriously...Realtors, don't spend money on ads like this...


Does your ad state that you are" the greatest," "work hard for your clients," "specialize in such-and-such properties"? Truly...all agents say something to that effect and honestly it's not all that interesting...or eye catching! Most people gloss over these type of ads since they are a dime a dozen.

It's sad, because advertising ain't cheap, is it? So if you're going to do it, why not say something of value. For example, if you run an ad in your local paper or city magazine, tell people what's going on in the market and give them a reason to stop and read your ad! It doesn't have to be long and wordy (by all means, keep it brief), but a little section that gives a glimpse into something that local area residents would be interested in would be a key component.

You could tell them what areas are selling, what price ranges, how to stage their homes for quick sale, who in town offers the best moving services or good deals on moving supplies...there's a bevy of great info you can pull together and use in your ad vs. just the same, typical stuff all the other agents are doing!


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